BRINGING THE SUN TO THE SNOW
It is 2026, and this year the spectacular Italian Alps serve as the breathtaking backdrop for the Winter Olympic Games. Corona Cero is one of the main sponsors of the event, and it was up to WINK Agency to turn this sun-drenched brand into an unforgettable part of the snowy mountain peaks. Bringing the sun to the snow became their approach and I got to be a part of it.
Without a doubt, it became a Golden Moment in my career.
CORONA CERO CRESTS
As an addition to the styling of multiple locations and merchandise, new adaptations of the Corona Cero Olympic Crests had to be made. Iconic and easily recognisable and some cases linked to certain specific Corona Cero areas throughout Italy.
Some of the locations the Wink team had been creating. With their iconic Sun Mandala crowning the highest summits. It was incredible to see how everything came together in the snow.
As an addition to the styling of multiple locations and merchandise, new adaptations of the Corona Cero Olympic Crests had to be made. Iconic and easily recognisable and some cases linked to certain specific Corona Cero areas throughout Italy.
Some of the locations the Wink team had been creating. With their iconic Sun Mandala crowning the highest summits. It was incredible to see how everything came together in the snow.
Corona Cero Zero Stress Plant Shop
Corona Cero Casa Corona Entertainment Area
Corona Cero Atletes Village
Corona Cero Summit Suite
Corona Cero Fire Kitchen
Corona Cero Fire Kitchen
Corona Cero Customisation Station
Corona Cero Customisation Station
Corona Cero Cafe at Hotel Lac Salin
Corona Cero Atletes Village
CASA CORONA
Casa Corona, two of the main recreative areas. One located on the peaks surrounding Livigno, the other in the heart of Milan.
Casa Corona, two of the main recreative areas. One located on the peaks surrounding Livigno, the other in the heart of Milan.
CORONA CERO PINS
As the Olympic Pins are always a sought-after collectors item, and so the Corona Olympic pin collection was bound for an Winter themed expansion. Aiming for a vintage aesthetic that would work well on the Corona Cero crew wardrobe and merchandise.
The pin on the left was a design for a 'first snow' concept pin. A rare pin which you could only obtain if it was the first time that you have seen snow in real life.
As the Olympic Pins are always a sought-after collectors item, and so the Corona Olympic pin collection was bound for an Winter themed expansion. Aiming for a vintage aesthetic that would work well on the Corona Cero crew wardrobe and merchandise.
The pin on the left was a design for a 'first snow' concept pin. A rare pin which you could only obtain if it was the first time that you have seen snow in real life.
Credits
